For the Caldera 7 and High Point Collection, we traveled to the Dolomites to produce the campaign video. The concept was 'Type 2 Fun', the run can be a slog or very difficult in the moment, including rough terrain and bruises along the way, but once you reach your goal or destination, you feel so happy that you would easily do it again. Here, we portray it as a dance; running can be brutal, but with the right gear, the result can be graceful. This was my first video to concept and art direct with my team.