Spring 2025 Workbooks
For Spring 2025, I designed the Footwear and Apparel workbook spreads. Our workbooks consist of all the products we plan to sell for that season. It was the first season of Workbooks since our new brand expression, "Let's Run There," launched. Our challenge was to represent the product without access to any pictures of it, since Workbooks debuts well before we have time to photograph anything. To solve this issue, I decided to create my own photoshoot. I wanted to mimic a Brooks engineering workspace, including scraps of shoes, sketches, fabrics, and tools used by our footwear and apparel designers. I became a one-woman show, resourcing items, styling the spreads, photographing them, and then formatting them for print. This work received positive recognition throughout the company, and the photos continue to be used in places like BR.com and other internal projects.