S25 MRA Collections
This project required me to concept, art direct, and create five different MRA collections; I had my work cut out for me. MRA is a fancy acronym for 'special edition colorways & collections'. Each collection includes 2-6 shoes designed for a fun theme. I worked with the supremely talented photographer, Matt Larson, and his amazing team helped bring my ideas to life. The five collections included Hyperglow, Chalk Tone Collection, Emboss Collection, Moonlight Pack, and Retro Pack.