To introduce the transition from "Run Happy" to "Let's Run There", I designed new window displays and wall graphics for the trailhead store in Fremont. We wanted a look that resembled the new brand expression, so I decided to bring our ‘runners’ journal’ style to life by overlapping images in real life that tiled together authentic running moments. The new window display was so well-received that this approach has been adopted for most of our upcoming campaigns.